E-marketing is defined as any action you do on the Internet to achieve attention, get visits to your website, or persuade visitors to buy your product or benefit from your services.

It is unlike traditional marketing, it is easy to measure and you can easily determine the successful marketing business, increase it and stop the business that does not work, as it is much cheaper than other traditional marketing methods and is easy to implement.

Electronic marketing is summarized in the following:
• More targeted marketing campaigns leads to more qualified visits to your website
• More eligible traffic leads to more sales
• More sales leads to more profits and that leads to growth.

E-marketing always starts with visits to your website, and when it comes to visits there are three common mistakes
  1. We search for the cheapest and most expensive visits.
  2. We do not make any plans to generate visits.
  3. We do not do all e-marketing operations.
The common mistake in all of the above is the lack of a strategy for action. The strategy means that there is a clear goal of every marketing campaign and a clear way to measure and analyze the results. As for stopping the campaign or developing it gradually and systematically.

The following are the most successful e-marketing strategies:
 1. Email marketing
2. Content Marketing
3. Social media
4. PPC paid ads
5. SEM Search Marketing

First: Email Marketing:
Imagine having a tool that enables you to inform 10 million people of content, news, or a specific show in just a few minutes. Can you expect the return on you from using such a tool?
This is the power of email marketing, and it's just two steps away:
1. Start creating the email list for your online store, website, or blog
2. Send useful content and offers regularly and directed to everyone on this list

Second: Content Marketing:
It is the most powerful means of marketing currently, which are now adopted by all successful companies of all sizes and fields. In short:
                  "Create and publish useful content for the purpose of attracting target customers"
Content types:
1. Articles and Blogging: Write helpful articles about areas your customers are interested in and related to.
2. Images and infographics: It is another kind of very useful content and the best place to publish it is social media.
3. Videos: It is considered very powerful, as good videos will send you direct sales. Many statistics indicated that 30% of sales in some stores take place immediately after a customer watches a promotional video, but what is meant here is not advertising, any video, but what is meant here is the video with useful content.
4. Abbreviated texts: We usually find them on Twitter from large brands and are usually news, or quick and brief information.

Third: Marketing via social networks:
It is to create and publish content on social media to reach your marketing goals.
To start your marketing plan on social media, you must answer the following questions:
1. What do you wish to achieve with your marketing campaigns on social media?
2. Who are your target customers and where do you find them on social networking sites?
3. What is the marketing message you want to send via social media?
4. How do you increase the number of visits to your website through social media?

Then, publish good content that includes links from your site or your online store. This will inevitably increase the volume of visits from two sides:
 The first: These are visits that you will receive directly from the post itself
The second: It ranks well for the ranking of your site on search engines due to the good interaction on the posts related to social media.
Social media helps increase confidence in its services, which is known as Social Proof, and the following is an explanation of how this happens:

1. Number of followers: The higher the number of followers for your website or online store on social media, the more confidence in what you offer.
2. The size of the interaction: The number of followers is important, but you must make sure that the followers interact on your pages in social media, as it is the second guide that will increase the confidence of customers in what you offer and to increase the interaction only, follow the following:
* Post new content daily from 1 to 10 posts per day
* Post content appropriate to the quality of the social media and always make sure your posts are a bit of a delight
* Use images in all of your posts

* Use links from your website or online store for all posts
* Quick reply to all comments
3. Positive comments: If you make a flyer to promote a new product and this post reaches 10 positive comments from people who have already purchased the product from your store, this will encourage your customers to purchase more than this product and from your store.
 Now, you have gained the confidence of your target customers for your services or products
4. Create and publish your trademark: Your trademark is very important for marketing via social media and for social media sites to help you spread this, follow the following:

* Add your logo in all publications on all means
* Add in many of your posts the letter of your trademark
* Always post posts with your brand identity and spirit
Fourth: PPC paid ads
PPC or pay per click is the most popular and popular method for online advertising and is supported by all major advertising platforms such as Google Adwords and Facebook’s advertising platform.

As with any marketing plan, you need to start by setting goals from your advertising campaigns and marketing goals from online ads that are one or more of the following goals:
* Bring traffic to your website
* Get data for targeted clients
* Selling and increasing sales
* Branding promotion
The most important thing that distinguishes PPC ads and e-marketing in general is the great ability to measure the results. For example, if you implement an advertising campaign that targets sales directly, you can easily identify the number of sales and their value that were received directly because of this campaign and this is available on all major advertising platforms .

Fifth: SEM Search Engine Marketing
It is reaching your target customers when they search for what you offer of services or products and it is divided into two parts, the first is the paid part and the other part is the natural appearance in the results of the search engines, which is what is known as SEO.
And if you implement all of the above correctly and with a clear strategy, your website or your online store will appear naturally in front of your targeted customers when they search, as search engines consider the results of all of the above as a vote for this site or the electronic store.
To start implementing the SEO, follow these steps:
* Specify your target keywords
* Find your site's order of appearance in these keywords

* Select competitors who appear in the highest order of those words
* Start posting content on your site that contains the target words correctly
* Start promoting these pages using the e-marketing methods we explained
* Analyze and track results
Therefore, electronic marketing is considered publicity through online marketing tools with the aim of achieving marketing goals.